Sean Sen
Marketing Director at Bytedance
Based in Singapore
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Seniority
Director
Department
Advertising & Marketing
Location
Singapore
Industry
Software Development
Company size
46K
Contact information
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s•••••••@bytedance.com
Phone
5 credits+65 ••• •••• ••••
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Background
About Sean Sen
Almost 6 years with MediaCom Malaysia by handling wide range of accounts like Volkswagen, Audi, Fonterra, Mars, Coke, P&G and Sunway Group. A strong innovative thinker which led my campaigns being shortlisted and won several media awards (Malaysian Media Awards and Malaysia Effies). Mobility transferred to MediaCom Guangzhou for 3 years by taking lead in e-Commerce and digital initiative. Despite cultural and media landscape difference, continue to self-challenging by leading the e-Com team to help P&G Haircare over achieved their business target in 618 and D11 via JingDong, as well as achieved the highest ROI in P&G Haircare RTB historical performance since 2016. Further expanded my career growth by joining ByteDance Beijing, taking the role of Marketing which managing media strategy planning for Lark (China & Global), TikTok (China CNY Campaign) and TikTok for Business (SEA market). Ensure the effectiveness of the planning by improving the ROI for brands. In the same time, in charge of global media agency management that develop a standardize process which constantly get the first hand understanding on global market landscape to explore innovation media opportunity.
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