Sebastian Lauk

Background

About Sebastian Lauk

I’m a B2B marketing leader with more than a decade of experience in tech and SaaS – building strategies that don’t just create leads, but drive real pipeline and revenue. What drives me: Positioning & Messaging – translating complex technology into clear business value. Demand Generation & Growth – designing programs that scale across channels, regions, and personas. Sales & Marketing Alignment – creating processes that connect campaigns to pipeline impact. Marketing Operations – full-stack HubSpot power user (all Hubs), building data-driven systems that empower sales and marketing teams. Innovation in GTM – leveraging the latest tools like lempire, Maildoso, Introw, Contrast Webinars, and Surfe to stay ahead of the curve. AI-driven Marketing – ChatGPT power user and hands-on with tools like Midjourney to accelerate creativity and execution. My approach is hands-on, pragmatic, and collaborative – from shaping strategy with leadership teams to rolling up my sleeves and making campaigns happen. I work fluently in German, English, and French, and outside of work I’ve held leadership roles in amateur sports organizations, driving restructurings and team success. Always curious. Always learning. Always focused on impact.