Seerlee Archer

Background

About Seerlee Archer

As an adept storyteller, strategist and marketing professional, I have devoted my career to telling stories that matter. Currently, I am the Brand & Marketing Specialist at Living Beauty Inc, a beauty distributor in Canada, where I ideate, innovate, and execute targeted marketing strategies to propel the brand to the forefront of the Canadian beauty landscape. My creative vision and tactical execution make me an invaluable contributor to the brand’s business development, working to secure core partnerships and contributors, increase sales, and create a more cohesive brand experience for consumers.Additionally, I serve as a Strategist for celebrity ghostwriting agency, WritersBlok, where I conduct market research to help strategically position clients against competitors, streamline agency processes, and ensure that the client vision is upheld throughout each project. An integral part of the team, I also act as project manager, facilitating effective communication and consistent messaging between clients and writers.Prior to my current position, I worked at Skechers, managing marketing partnerships and overseeing campaigns across Canada. My crowning achievement was the successful execution of a 12-door mall campaign with Cadillac Fairview, resulting in a 39% sell-through for the advertised shoe and a 46% increase in total sales within 30 days. Fluent in both English and French, I also assisted in translating Skechers copy and messaging for the Quebec market.My entrepreneurial spirit began early on in my career. While completing fashion management studies at Humber College Institute of Technology and Advanced Learning, I co-founded and launched Undivided, a loungewear and intimates brand for men and women that ran for two years. Built around the ideal of inclusive, comfortable clothing for all, the budding brand positioned me to hone a wide array of skills that would serve me well later on in my career.Whether orchestrating systems and marketing for other brands or constructing my own from the ground up, my professional credo remains the same: every interaction with the brand matters.