Selena Ching

Background

About Selena Ching

I love tackling hard problems, truth-seeking, and taking teams on transformative journeys. My passion for innovative problem-solving has led me across a wide spectrum of businesses, from deeply technical B2B enterprises to purpose-driven B2C brands in diverse industries including telecoms, travel, fintech, retail, real estate, healthcare, and humanitarian aid. I've been instrumental in disrupting markets, building new ventures, and driving growth across various companies, from early-stage startups to Fortune 500 scale-ups. At my core, I'm a hands-on player, diving into the details and doing the work from exploration to execution. In my coaching role, I build high-performance teams, co-create company-wide KPIs, and manage budgets, fostering a culture of growth and excellence. My expertise lies at the intersection of brand and business strategy. I excel in tackling challenges within complex ecosystems and thrive in laying down the logic for teams to take imaginative leaps. Navigating these dynamics and understanding the human element in every equation, I’ve consistently crafted and executed strategies that deliver short-term agility while driving long-term growth goals. Some of my new business wins and client experiences include Amazon, Addepar, YSL Beauty, Virgin Atlantic, Target, Sprint, SoundCloud, Onx Homes, Nikon, New Era, NBC Sports, Marriott International, Mandarin Oriental Hotel Group, Macy's, L'Oreal, Live Nation, LEGO, General Mills, GEM, EDN, Dolby, Diageo, Cord Blood Registry, CeraVe, Carnival Cruise & PLC, Canadian Club, Biogen, Boll & Branch, Addepar and 1stDibs. In my free moments, you can find me getting lost in the Berkeley hills, learning about neuroscience and decision theory, and covered in paint creating large-scale abstract art. Areas of expertise: Growth Strategy | Business Transformation | Brand Strategy | Product & Service Innovation | Go-to-market Strategy | Campaign Strategy & Execution | New Business Development | Business Consulting & Modeling | Communications Strategy | Digital Strategy | CX Strategy | Experience Strategy & Design | Data Strategy | Content Marketing | Brand & Business Architecture | Consumer Research | Data Analytics | Project Management