Selene Castilla

Background

About Selene Castilla

I consider myself passionate about creating meaning through design, technology and innovation. Starting in the.com era (Remember flash? Guilty!) I have focused on the design of digital experiences through service design, design thinking, and lean methodologies, working with Scotiabank, Google, and other digital players. In my current role, I’d help designers envision and orchestrate the future of digital experiences centered around blockchain and cryptocurrencies, while ensuring the evolution of digital products to maintain relevancy. I also coordinate the Strategic Design module for the Master in Internet Business and I'm recognized as a UX expert and certified Design Sprint facilitator by Google. Aligning business goals and users' needs, while producing ethical, diverse digital products is the foundation of my vision at work.