Selma Mijares

Background

About Selma Mijares

Strategic marketer with a data-driven mindset and a talent for turning insights into action. I work across SEO, PPC, content, and campaign operations—bridging the gap between strategy, execution, and measurable results. Confident and knowledgeable in client-facing settings, I deliver presentations that prioritize partner goals—whether that’s driving revenue, improving brand recognition, or building trust through storytelling. I don’t just share data; I translate it into strategy. Alongside my campaign and analytics experience, I’m also skilled in branding—bringing a deep understanding of color psychology, consumer behavior, and brand perception to help shape identities that resonate and convert. I bring a unique blend of marketing knowledge, project management, and data analysis to the table. Whether I’m coordinating across departments or refining a campaign’s direction, I lead with clarity, structure, and forward-thinking energy. Skilled in: • Campaign Strategy & Execution • SEO, Paid Search, Content Strategy • Branding & Consumer Psychology • Google Analytics, SEMrush, Excel • Data Analysis & Performance Reporting • Client Presentations & Strategic Storytelling I’m passionate about doing great work, collaborating with great teams, and pushing campaigns—and client success—even further. Whether you're a fellow marketer, a UT student, or just curious about all things marketing — I’m always here to chat, share, and help however I can. Less connect! 🤝