Sem Sergunin

Background

About Sem Sergunin

A product management and marketing leader with over 15 years of B2B experience in enterprise AI, process automation solutions, SaaS, and developer tools. I drive business growth by aligning differentiating product positioning with powerful product capabilities. I combine hands-on experience in product management and marketing with team leadership and cross-functional collaboration for seamless go-to-market (GTM) execution.Achievements- As the product leader for ABBYY's OCR SDK product portfolio in North America, Japan, and Taiwan, I accelerated its growth from 5% to 45% YOY in 2012-2017- As a product marketing leader for IQ Bot, an AI-powered intelligent document processing solution at Automation Anywhere, I drove a 20x increase in demand, enabling 10x growth in sales in 18 months- As a partner solutions leader, I executed Automation Anywhere’s strategic partnership with Google Cloud, launching intelligent automation solutions and enabling $1M+ in sales in 9 months.Core Skills- Product Management: Transforming user needs and technical vision into a released product- Product Marketing: Creating differentiated value propositions, persona-based messaging, and content- Go-to-Market Strategy: Driving revenue and market penetration for enterprise solutions and developer tools- Leadership: Building and managing high-performing marketing teams- Customer Insights: Deep understanding of IT, Finance, HR, and C-level audiences- Marketing Analytics: Leveraging data insights for decision-making and market analysis- Global Product Launches: Managing a cross-functional team, sales enablement, and partner training.Consulting & Entrepreneurship:As a product and strategy consultant, I’ve helped companies achieve product-market fit and execute go-to-market strategies. Founder of Productivity Master, a portal for automation professionals with 35K+ followers and events featuring leaders from IBM, Microsoft, and startups.#productmanagement #productmarketing #enterprise #AI #automation