Ser Young P.

Background

About Ser Young P.

I'm a Creative Director based in Singapore who thrives on blending art, design, storytelling, and strategy to drive meaningful engagement and inspire positive action. With extensive experience leading creative teams and strategic campaigns for brands across tech, lifestyle, healthcare, and finance. Currently, I am working with The Catalyst for the Lenovo Legion brand, spearheading their social-first campaigns, driving major improvements in content, engagement, and brand image. Previously at WE Worldwide Singapore, I helped revamp visual strategy and team workflows, elevating creative output and client satisfaction, secured new business and deepened relationships with top healthcare and tech brands. At BBDO/Proximity Singapore I led digital-first creative strategy, art direction, and UI/UX across high-profile campaigns, boosting client growth whilst expanding team capabilities and helped win new accounts through innovative digital work. I also enjoy exploring coffee, food, illustration, and music, bringing a touch of curiosity and creative expression to everything I do. Portfolio available upon request.