Serdar Ayun
Assistant Manager & Product Owner at Türkiye İş Bankası
Based in Istanbul, Turkey
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Seniority
Manager
Department
General Business & Management
Location
Istanbul
Industry
Banking
Company size
15K
Contact information
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s•••••••@isbank.com.tr
Phone
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Background
About Serdar Ayun
With over 14 years of experience in the banking industry, I specialize in customer-centric marketing, digital transformation, and product ownership, particularly within retail banking. I have led strategic initiatives focused on acquiring and retaining affluent customers, reactivating inactive segments, and launching AI-powered marketing solutions to drive personalized engagement. Throughout my career, I have actively embraced agile methodologies, working closely with cross-functional teams to deliver value in iterative cycles. My hands-on experience as both a Product Owner and a Scrum Master has enabled me to build alignment between business objectives and technical execution. I’ve contributed to the development of innovative financial products for customers relocating abroad and supported data-driven strategies designed to enhance customer journeys and improve long-term loyalty. With a strong background in both the business and technical sides of marketing, I bring a holistic view to solving complex challenges, always aiming to deliver meaningful and measurable value to both the organization and its customers.
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