Sereen Thottan

Background

About Sereen Thottan

Digital Marketing Consultant, Strategist and Expert- 13 years of hands-on experience in Digital Marketing with a strong knowledge in website management, paid digital media marketing channels, analytics platforms, SEO, content creation and social media optimization. Proven track record in strategy, design and successful implementation of performance/ target driven digital campaigns. Functional Skills: Digital Marketing Skills: Search Engine Optimization, Internet Marketing, Conversion Optimization, Email Marketing, Google Adwords, Social Media Marketing, Online Advertising, Blogging, Web Marketing, Keyword Research, Content Marketing, Website Design, Website Development, Site Auditing methods, Mobile Site Optimization, Blogging Web Analytics and E commerce Insight Skills:*Responsible for managing, organizing, and presenting Web analytics data * Establish key metrics and develop reporting and analysis using Adobe Marketing Suite(Omniture SiteCatalyst and Discover), Google Analytics, Web Trends & and other tools.* Produce daily, weekly, monthly, and quarterly reports relating to outcomes based on the data analysis for various audiences, including management, marketing and product teams.* Create dashboards for senior management and various business units, synthesizing data from various sources. Specialties:* Web Analytics, Search Engine Optimization (SEO)* Web Analytics Tools: WebTrends,Google Analytics, Omniture Site Catalyst * SEO Tools: WebPosition Gold, Maxamine, Google Website Optimizer * Keywords Tool:Overture Keywords Suggestion, Google AdWord * Social Media Optimization and Social Media Marketing