Serena Bomba

Background

About Serena Bomba

Passionate and Results-Driven Professional | Expert in Strategic Client Management, Digital Marketing and Market Growth I'm a dynamic and results-oriented professional with a knack for fostering meaningful connections and driving business success. With a smiling and energetic personality, I bring spontaneous communication skills and a natural aptitude for networking to the table. Professional Journey: In my dynamic career spanning five years at Criteo, I underwent a rapid promotion cycle, climbing from intern to senior in less than three years. As a Strategic Client Manager, I took charge of cultivating and enhancing customer relations for the top accounts of leading agencies in IBERIA, including Havas, Publicis, Dentsu, Group M, OMD, and IPG. Morever, specializing in digital marketing, I possess in-depth knowledge of paid media and programmatic advertising. My proficiency extends to platforms like Facebook and various social media channels. Key Achievements- Campaign Optimizations: Analyzing campaign KPIs, I specialize in deploying customized solutions to scale client revenues in alignment with their objectives, leveraging digital marketing strategies- Certified Trainer: My expertise includes being a Criteo certified trainer, providing insightful training sessions for newcomers entering the dynamic field of digital marketing- Platform Mastery: Proficient in a range of tools, including Google Analytics, Salesforce, Tableau, SAP, Facebook, and other social media platforms, I leverage technology for optimal business performance- People Management: I played a pivotal role in the growth of our team, overseeing the hiring, development, and leadership of interns and Junior ASs. Educational Background: I hold a Master's Degree in International Management from the University of Bologna, where I honed my abilities to work in high-pressure, time-sensitive situations and developed strong presentation and teamwork skills.