Serena Cortella

Background

About Serena Cortella

Ten-year of experience in digital marketing, online brand promotion with attention in both e-Commerce and Retail worlds of the fashion industry. I’ve consolidated my skills in the field by supporting the business and the brand positioning through the definition of digital strategies and the launch of specific online communication campaigns (web and mobile, social media, CRM and Digital PR). The experience has led me, for efficiency and effectiveness, to better manage the unexpected. Prone to leadership with ability to support the team in stressful situations. I believe I’m a manager with demonstrated experience and versatility in adapting her own skills, knowledge and tools for the benefit of the company and the business itself. Skills: Digital marketing: strategies definition and KPI to measure the evolution of projects; Social media and digital communication; e-Commerce; Drive to store; CRM; PR & fashion brand promotion; Budget definition and Reporting; Project management; HR management - performance evaluation and training; Google Analytics and Data Studio; Content strategy and SEO.