Serena Elder

Background

About Serena Elder

An experienced and highly motivated Marketing Manager who has worked both agency and client side with a background in B2B, B2C and B2B2C in a variety of industries particularly Financial Services, NFP and Consumer Electronics. Selected skills: • Campaign Management: From conception and brief through to execution and results analysis. • Digital: Ability to read and edit HTML. • Brand Management: In both a B2B and B2B2C environment. • Influencing and Negotiating: Understands legal and compliance implications and is able to translate them into customer facing, digestible content. • Project Management: Sees the bigger picture and pulls the different elements together to achieve an objective. Takes responsibility for tasks and gets the right people involved. • Stakeholder Management: Able to communicate briefs and results with all stakeholders. • Organisational: Has a “can do” attitude, turns ideas into action and follows through to completion. • Relationship Building: Builds relationships across all areas of business by understanding and respecting people’s priorities, finding common ground and delivering on promises. Leads by example.