Serena Guarnieri

Background

About Serena Guarnieri

Hi! I’m Serena, a passionate and driven Link Building Specialist. My professional journey has been far from linear, but it’s this diversity of experiences that has given me a unique and versatile perspective on the world of work. I began my career as a nurse, a profession that taught me the importance of listening, stress management, and teamwork. Today, I apply these skills in my digital career, focusing on creating effective and targeted strategies. I continued my journey by diving into Digital Marketing, where I quickly discovered my passion for SEO. I initially honed my skills as an SEO Copywriter, specializing in On-Page optimization. Although my knowledge of Off-Page SEO was initially limited, joining GreenTomatoMedia has provided me with a big opportunity to deepen my expertise in this area. Today I'm working full-time at GTM as an. This role is allowing me to expand my skills and gives me the motivation to keep improving in this field. In my current role as a Link Building Specialist, I focus on crafting and implementing strategies that enhance our SEO efforts. My work involves diving deep into competitor analysis and keyword research to identify high-value backlink opportunities for our French and Italian websites. I’m also responsible for sourcing and evaluating potential backlinks, ensuring they align with our broader SEO goals. Negotiating with suppliers and managing outreach campaigns are key parts of my role, where I aim to secure the best possible deals. Additionally, I create content with the goal of ranking our brands on Google and increasing their authority. You're welcome to send me a message via LinkedIn.