Serena Kim
Lead Product Designer at Flashfood
Based in Canada
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Seniority
Manager
Department
General Business & Management
Location
Canada
Industry
Retail Groceries
Company size
68
Contact information
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s•••••••@flashfood.onelink.me
Phone
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Background
About Serena Kim
I’m a design leader with 10+ years of experience turning complexity into clarity. I lead product and brand designers, shape user experiences that work, and help teams grow with intention. I believe great design solves the right problems—with care, context, and deep involvement. I love building from scratch, simplifying messy systems, and making life easier—especially for the people doing the hard work on the ground. At Flashfood, I’ve helped reimagine tools used by thousands of stores and millions of shoppers across North America. I care deeply about the people behind the pixels. Mentorship, growth, and doing the kind of work that feels good in the gut—that’s what drives me. If you're building something meaningful and need a thoughtful design leader who can zoom out and sweat the details, let’s connect.
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Samantha Volkov
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