Serena Schultz

Background

About Serena Schultz

I am a passionate marketing manager helping companies connect with their consumers. Some of my greatest motivations are finding creative ways to share a brand's story and helping others succeed. I've been fortunate to increase social media followers through engaging and interesting content as well as creating effective strategies to improve brand awareness and enhance digital communications. My goal is to build meaningful relationships to achieve business objectives and create a positive work environment. CAREER HIGHLIGHTS: Grew Instagram followers by 63% resulting in growth, brand awareness, and increased foot traffic for the shopping center. Played a key role in planning and executing over 100 events year over year, ensuring success and a smooth operation from start to finish. Successfully managed Bubble Bash - a large scale event that drew in 3k attendees. The event was a huge success with customer satisfaction, smooth operations, and positive feedback from all stakeholders including Autism Colorado. Increased email platform open rate by 12% through timely content and interesting information. Skilled at building strong relationships, fostering trust and cooperation, leading to improved communication and more effective collaboration. Enhanced efficiency by redesign and implementation of various communication channels, streamlining the flow of information and ensuring a more cohesive and impactful delivery. Chairwoman for the Fire Committee at DFDFCU. Organized and led a committee towards a better work culture through teamwork, productivity, and improved morale during a global pandemic. Improved Social Media Presence at Sooper Credit Union. Established an Instagram account after a very successful social media campaign that grew the credit union’s Facebook followers by nearly 6% in one month. Implemented a valuable compliance program that was utilized daily by the marketing team and was later adopted by the entire credit union as a result of its success. Received an award for a 5-year commitment as an independent business owner. CHECK OUT MY PORTFOLIO: https://serenaschultz.crevado.com/ EXPERTISE: Digital Communications Management Community Outreach & Engagement Leadership Customer Service Graphic Design Copy & Content Creation Photography Event Planning & Execution Project Management Business Development Team Building Entrepreneur