Serena Shi

Background

About Serena Shi

I’m a data-driven digital marketer with 4+ years of hands-on experience, who discovered a true passion for marketing by doing it all—from the ground up. Working at Miraco Beauty, a fast-paced startup in the beauty industry, pushed me out of my comfort zone and into a world of possibilities. I wore many hats—from managing social media and creating content to running paid ads, handling customer service, and testing SEO strategies. That experience helped me realize where I thrive: building smart marketing strategies backed by data, and driving real results that help brands grow. What started as curiosity became a career path I’m proud of. I fell in love with the process of setting clear goals, analyzing data, optimizing performance, and seeing it all come together in a campaign that connects with real people. Now, I’m expanding that foundation by pursuing a Master’s in Digital Marketing—so I can dig deeper into what I love and continue helping businesses scale with purpose and precision. Let’s connect—I’m always open to collaborations, new ideas, or chatting about the next big marketing trend.