Serena Stevens

Background

About Serena Stevens

I am known by my peers as an enthusiastic, driven and widely experience communications professional, who creates effective strategy and manages projects through to implementation, always in a calm and confident manner. Strengths - I have a comprehensive understanding of the big picture, from strategic development through to implementation of a creative idea. Developing campaigns that require integrated solutions to ensure as many touchpoints as possible are included. I’ve worked with clients to - develop full marketing plans as well as local store marketing plans- create merchandising/in-store solutions- execute experiential ideas, promotions, PR, and events- run research groups to gain consumer insights- develop digital sales tools for the sales team - create best in class packaging design Project Managerment - working through complex projects and delivering on time, on budget, while ensuring sufficient revenue for the company. Mentoring - motivating, inspiring and teaching junior team members Maintaining a sense of humour and positive attitude at even the most testing of times. Building and maintaining great client, supplier and internal relationships.