Serena Tran

Background

About Serena Tran

I’m a strategic sales and marketing leader, event curator, and multi-passionate entrepreneur dedicated to building meaningful connections — whether that’s between customers and brands, communities and ideas, or people and opportunities. With over 10 years of experience in the retail and consumer electronics industry, I’ve led teams as Head of Sales & Operations at Camera House Macarthur and as Sales & Marketing Manager at Australian Camera Sales. My expertise spans digital marketing, strategic growth planning, sponsorship strategy, customer relations, and operational leadership. I thrive on developing creative solutions that drive revenue and deliver memorable customer experiences. Beyond the world of retail, I’ve combined my entrepreneurial spirit with a love for design and innovation as the founder of Five Bikini — a venture born from a passion for helping women feel confident and empowered. My work has always been driven by a belief that business is ultimately about people. Over the years, I’ve developed and hosted impactful events and panel discussions, creating spaces where diverse voices can share stories, spark conversations, and build community. From intimate networking sessions to large-scale festivals, I bring a detail-oriented, thoughtful approach to curating experiences that connect and inspire. Whether managing complex operations, launching new ventures, or designing connective experiences, I’m fuelled by curiosity, creativity, and the desire to help people and businesses grow.