Serena Wu

Background

About Serena Wu

As a Product and Innovation Manager with over 6 years of experience, I am dedicated to transforming visionary ideas into impactful products and services. With a Master’s degree in Industrial Design Engineering, I currently lead product strategy and stakeholder management at SJ AB, ensuring our offerings align with the consumer needs and business objectives. My focus is on launching new commercial offerings that resonate with customers, backed by robust performance metrics. Previously, as a Senior Product Designer at Electrolux, I spearheaded the development of award-winning appliances. By leveraging design thinking and business acumen, I fostered cross-functional collaboration that resulted in innovative products recognized with an iF Design Award. My work is driven by a commitment to quality and a deep understanding of market needs, propelling product innovation and enhancing user experiences. My experience working with OEMs and diverse global teams has given me a unique perspective and the ability to inspire creativity and collaboration across borders. I combine this with a strong commercial mindset to ensure that my solutions are not only technically sound but also commercially viable. I thrive in environments that challenge the status quo and drive customer-centric innovation.