Serene Lu

Background

About Serene Lu

With over 20 years of experience in the hospitality and food industry, I am the Managing Director of Food Union Asia Pacific, a global leader in dairy and ice cream production and innovation. I oversee the strategic direction, operations, and expansion of the company in the region, working with a diverse and talented team of professionals. I have a strong background in marketing and business development, having previously served as the Head of Asia Pacific and the Sales Director at Food Union Asia Pacific and Godiva Chocolatier, respectively. I have successfully launched and grown multiple brands and products in various markets, generating significant revenue and customer loyalty. I have also established and maintained strategic partnerships with key stakeholders, such as distributors, retailers, suppliers, and media. I am passionate about creating and delivering high-quality, delicious, and sustainable food solutions that cater to the evolving needs and preferences of the consumers in Asia Pacific. I am also committed to fostering a culture of innovation, collaboration, and excellence within the organization and the industry. I am excited to be part of Food Union Asia Pacific's mission to transform the global food landscape with our innovative and sustainable products and practices.