Sergey Ivanenko

Background

About Sergey Ivanenko

Commercial Director with 20+ years of experience in FMCG, retail, and the food industry. Worked for industry leaders such as Mars, Magnit, Komos Group, United Confectioners, and Dirol Cadbury. Managed businesses with annual turnover exceeding RUB 100 billion. Areas of responsibility included sales, trade marketing, category management, logistics, customer service, procurement, and full P&L ownership. KEY COMPETENCIES AND ACHIEVEMENTS- Strategic commercial development: led the business from TOP-7 to TOP-2 in federal retail rankings (Moscow & Moscow Region). Grew EBITDA to RUB 3.6 billion- Category management expertise: Fresh, Ultra-Fresh, Food, Non-Food, Confectionery, SAN. Launched category growth programs and special projects with LKA-Collaboration with TOP-100 retailers in Russia: expanded distribution from 300 to outlets; enabled direct deliveries to X5, Magnit, Lenta, Metro, VkusVill, and others- Unique hybrid background – manufacturer + retail: managed a Magnit regional business unit (1,700 stores, RUB 100+ billion turnover) and vertically integrated agrifood holdings (eggs, meat, dairy, feed)- Business and profitability growth: increased NSV by 56%(from RUB 6.9 to 10.8 billion); implemented new price architecture and discount optimization across sales channels- Customer-centric operating model: launched dedicated regional offices, improved service systems, and optimized reverse logistics- English – B2- Open to new challenges in ambitious, growth-driven companies focused on efficiency and market leadership.