Sergio Alvarez

Background

About Sergio Alvarez

In 2008, Sergio Alvarez connected the dots. Based on his psychology background and extensive experience in sales, he founded Ai Media Group. The connection resulted in becoming a true pioneer of analyzing and understand customer behavior and the online customer journey. Sergio Alvarez developed and implemented measurement tools to better serve the customer AND the brand. It’s all about real time attribution, making sure brands stop wasting the famous 50% of their advertising budget. Real time attribution and real time adjustments are still a unique service. This has not gone unnoticed. Apart from the company’s growth and third party investment, Sergio Alvarez has won the Latino Trendsetter Award and has become a much sought-after keynote speaker. Looking toward the future, Sergio is a strong believer in the concept of manumatic. Programmatic, meaning 100% automated, is not it according to Alvarez. To best serve consumers and clients, you need to understand what is going on and adjust to improve. This is why people will always play a key role in the process, hence manumatic. Sergio Alvarez is often feature in trade publications and asked to be a keynote speaker at industry events and conferences across the country. He was hand selected by Google to speak at the US Hispanic Forum about the rise in Multi-Cultural SEM campaigns. When not working and traveling, Sergio Alvarez is an avid car enthusiast who collects and races exotic supercars. This passion for cars has translated to Ai Media Group’s client roster as well; including Porsche, Ferrari and several luxury automakers.