Sergio Alvarez

Background

About Sergio Alvarez

As a Brand Manager at Renewaball, I lead the development and execution of marketing strategies for sustainable tennis balls. I collaborate with cross-functional teams to create and launch innovative campaigns that increase brand awareness, customer loyalty, and sales. I also manage the social media channels, PR events, and online content for the brand, using data-driven insights and best practices to optimize performance and reach. I have a Master of Science in Marketing from Vrije Universiteit Amsterdam, where I learned the latest theories and methods in consumer psychology, neuromarketing, and behavioral economics. I also have a Bachelor's degree in Marketing from Universidad Interamericana para el Desarrollo, where I developed my foundational skills and knowledge in marketing. I have lived and worked in different countries, which has given me an open-minded and creative approach to problem-solving and communication. I am passionate about brand storytelling, public relations, and event planning, and I have a strong interest in sustainability and social impact.