Sergio Reyes
Product at The Lego Group
Based in Orange County, United States
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Seniority
Staff
Department
General Business & Management
Location
Orange County
Industry
Manufacturing
Company size
22K
Contact information
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s•••••••@lego.com
Phone
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Background
About Sergio Reyes
International & entrepreneurial PM with 10+ years of experience launching e-commerce, search, social and SEO products on mobile and desktop. For the last several years, I have been heavily focused on Product Discovery, applying the principles of the Opportunity Solution Tree developed by Teresa Torres. Most of the products I've launched are consumer-facing. My approach to product development is heavily influenced by Stanford's d.school's "design thinking" methodology. I'm a proponent of leveraging data analytics and human centered design to drive innovation, growth and customer success. My baptism into the digital world came about via my Investment Banking experience on Wall Street: working as a data analyst for Munjal Shaw at a start-up named Andale. I built up the data analytics team and transitioned into product management. I've never looked back.
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