Serhan Tunca

Background

About Serhan Tunca

As the Regional Director at TCL Communication, I oversee the transformation of the organization from an underdeveloped unit into a high-performing business that delivers revenue, market share, and profitability growth while building the TCL brand among retail, consumer, and B2B customers. Covering 17 countries in Middle East & Türkiye region, I lead a team of 50 and actively manage strategic relationships at the C and D level with sales, product, and relationship management skills. I have full P&L accountability and provide vision and direction for the business units in Middle East & Türkiye region.With over 20 years of experience in the consumer electronics industry, I have developed a deep expertise in sales, channel management, GTM execution, business development, strategic relationship management, account management, and product marketing. I have a proven track record of delivering exceptional results. I am passionate about creating value for customers, partners, and stakeholders, and driving growth and innovation in the dynamic and competitive market.