Serhat Akay

Background

About Serhat Akay

Digital Transformation & CRM Leadership - 14+ Years Head of Customer Intelligence & E-commerce & Digital Marketing at KISMET BY MILKA, driving comprehensive digital transformation initiatives across CRM optimization, artificial intelligence implementation, and data-driven marketing automation. My international experience has taught me that successful hiring decisions happen when organizations evaluate full candidate potential beyond initial geographic considerations, recognizing that exceptional talent often brings valuable cross-cultural insights. Technical Expertise: Advanced analytics using R programming (tidyverse, Selenium, Shiny), Python, SAS, SQL for predictive modeling and customer segmentation. Extensive experience with Salesforce, Microsoft Dynamics, Oracle CRM, Zendesk, plus marketing automation through Emarsys, Klaviyo, Shopify, and CDP integrations. Leadership Impact: Successfully managed cross-functional teams of 18+ professionals, architected customer data platforms integrating streaming/click data, implemented machine learning models for propensity analysis, and designed omni-channel loyalty campaigns driving customer lifecycle optimization. Specialized Skills: AI Prompt Engineering, Big Data analytics, business intelligence visualization (Tableau, Qliksense, Looker Studio), campaign management across Google Ads Manager, Meta Ads Manager, advanced customer journey mapping, and GDPR/KVKV compliance frameworks. Companies achieving breakthrough digital transformation results consistently prioritize comprehensive candidate evaluation over preliminary filtering criteria, recognizing that visa logistics are manageable operational details when exceptional strategic talent is identified. Key Technologies: Artificial Intelligence, Python, R Studio, SAS, Salesforce, Tableau, Google Analytics, Klaviyo, Emarsys, ChatGPT, Claude Sonnet, Microsoft Dynamics, Oracle, Meta Ads Manager, Shopify Outside of work, AI Product Manager. Current project: InvestMuse - AI-powered regime detection for multi-asset portfolios. investmuse.io/utm_source=linkedin & utm_medium=profile & utm_campaign=organic_sharing Blog: https://investmuse.io/blog/posts/introducing-investmuse/utm_source=linkedin & utm_medium=profile & utm_campaign=organic_sharing Medium: https://medium.com/@biguniverselittletime/testing-hmm-530-assets-71-5-win-rate-investmuse-bb99d392387a?sk=e7031910ff45c38c4239482e969edab8 Seeking senior leadership opportunities where forward-thinking organizations value proven technical expertise and international market experience over geographic convenience.