Serhat Oran

Background

About Serhat Oran

Serhat Oran, following his studies of industrial engineering, leads a professional career that has taken him from production planning trough sales & marketing, corporate & regulatory affairs to freelance consultancy. His wide scope of international professional experience ranges from FMCG products to investment goods through services industry, from B2C to B2B business; from world leading multinationals to family owned SME’s. The running thread, and particular emphasis remains on generating demand (marketing & communication), distribution, start-up operations, process & organisational optimisation, change management and business development & planning. Serhat is a team player and firm believer in the need to develop people. Married, father of two children, Serhat lives in Istanbul but his work requires extensive travels to all continents. Specialties: International business start-up & turnaround Business, and customer base development. Sales & Marketing operations review, optimization and development Go-to-market and distribution solutions Brand architecture and equity development. New product and category development and launches. Consumer and customer insight generation. Driving Innovation and Renovation. Communication including non traditional media. Public relations and reputation management. People development.