Serkan Gurcuoglu

Background

About Serkan Gurcuoglu

Specialized in Fast Moving Consumer Goods sector (food and non-food) in major global corporate environments such as Ontexglobal(Belgium Based), Kent Boringer (German Based), Eren Holding, Elleair International(Japan Based).Throughout the entire career, launched successfully more than 20 product lines in diverse geographies including MENA, Africa, MID ASIA Caucasia. Many of them being breakthrough concepts which are completely new to consumers. Managed cross-functional and cross-regional teams for initiatives.Opened up untapped countries and categories. Played active roles in building strategic partnerships to enter new market places (i.e. distribution networks, co-manufacturing).Developed and executed business plans with full budget and P&L responsibility. In depth understanding of the dynamics of traditional and modern trade channels. Highly creative in developing route to market models for different geographies with optimum value chains. Strong track record in building brands and increasing market shareCreative strategic thinker with excellent analytical skills. Proven ability in teaming up and managing effective organizations. Respected leader as coach and trainer in led teams. Effective communicator to all kinds of seniority levels both within and outside the organizations.High exposure to multinational and multicultural environments. Lived 2 years outside Has seen more than 72 countries for business purposes.