Seth Fowler

Background

About Seth Fowler

I develop customized research solutions that deliver actionable insights. Those insights inform and guide marketing strategy and nurture and expand client relationships for companies of all sizes. Want to understand the competitive landscape? Optimize your brand positioning? Launch a new product, add features or extend your product line? Or, determine how to price your product? Let’s talk. I provide strategic oversight and project execution from design through analysis, while orchestrating cross-functional collaboration with internal teams, client teams and external vendors for a successful project outcome. I lead marketing research across a variety of industries, including finance, technology, retail, restaurant and hospitality, telecom, entertainment, insurance, packaged goods, consumer goods & services and many others. No day is the same! Actionable insights Advertising research Analysis Awareness and usage Business intelligence Benchmarking Brand equity Brand loyalty Brand positioning Brand strategy Choice Churn analysis Client management Competitive analysis Concept evaluation Concept development Conjoint Consideration Conversion Consumer Insights Correlation Customer loyalty Cross-functional collaboration Customer affinity Customer experience Customer journey Customer profiling Customer satisfaction Dashboard Data analysis Data manipulation Data tabulation Data visualization Demand forecasting Demographics Discreet choice Factor analysis Forecasting Insights Internal team management KPI Leadership Loyalty analysis Loyalty program development Management Marketing Marketing funnel Marketing research Market share Marketing strategy MaxDiff Mentor Regression Multivariate analysis Net Promoter Score NPS Online research Online panel Positioning Price Price analysis Price optimization Pricing Pricing analytics Pricing strategy Product development Product testing Profit optimization Project management Quadrant chart Qualitative research Quantitative research Questionnaire design Research design Revenue optimization Rewards program development Sampling Secondary research Segmentation Sentiment Share of preference Statistics Statistical analysis Strategic planning Tracking studies TURF Vendor management