Seth Minsk
Sr Director, Global Insights and Analytics, Women's Health at Perrigo Company Plc
Based in New York, United States
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Seniority
Other
Department
Other
Location
New York
Industry
Manufacturing
Company size
6.1K
Contact information
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s•••••••@perrigo.com
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Background
About Seth Minsk
I am an experienced, progressive, pragmatic Insights leader with deep expertise in market research, innovation and brand strategy. I'm passionate about putting the customer at the center of decision-making to drive business results. Thought leader on the cutting edge of practical Insight innovation. Committed to building careers, teams and capabilities. 2023 Insight250 honoree. Specialties: Research technology and methodology innovation; Innovation and new product development; concept development and testing; brand equity tracking; segmentation; advertising development and testing; consumer needs and insight generation; Rx-to-OTC switch; strategic brand management; behavioral science/behavioral economics
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