Seth Orsborn
Research Professor at Southern Methodist University
Based in Dallas-Fort Worth, United States
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Seniority
Staff
Department
Science
Location
Dallas-Fort Worth
Industry
Higher Education
Company size
6.3K
Contact information
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s•••••••@smu.edu
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Background
About Seth Orsborn
I am an expert at navigating the fuzzy front end of the integrated new product development process: from opportunity identification to integrated prototyping for product approval. I bring a design attitude to user-centered methodologies for creating innovation. I am uniquely capable of abductively synthesizing insights from qualitative and quantitative research methods to create effective strategies. I believe that through details every product and service should support a particular experience and resonate with the customer while reinforcing the brand. I have a strong aesthetic sensitivity combined with technical proficiency and believe that great design resides at the symbiosis of marketing strategy, engineering, and design with the intention of meeting the needs, wants, and desires of the user. I bring a set of innovation methods, design tools, and design management experiences that facilitate the creation of novel solutions. I believe that pursuing inspiration, embracing ambiguity, and maintaining curiosity are necessary for discovering paths that lead to both disruptive and incremental innovations.
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