Seth Parker

Background

About Seth Parker

As a Senior Manager of Packaging and Labelling Development at lululemon, I lead a team of creative professionals who design and develop innovative and sustainable solutions for the global athletic apparel brand. I collaborate with cross-functional partners, such as product development, marketing, and sustainability, to ensure that our packaging and labelling strategies align with the company's vision, values, and goals. I have a Master's Degree in Design from Emily Carr University of Art and Design, where I focused on exploring the social, environmental, and economic impacts of design. I also have a Bachelor of Design in Industrial Design from the same institution, as well as a Community Economic Development Certificate from Simon Fraser University. I have a passion for applying design thinking and research methods to complex problems, and I have helped several businesses improve their sales, customer satisfaction, and brand identity through my creative solutions. For example, I oversaw the product, marketing, and design teams at AZ Home, a home decor company, and led the product development from concept ideation to retail launch. I also implemented a key Product Information Management system, which increased the efficiency and accuracy of the product data across multiple channels. Additionally, I have won multiple awards and certifications for my design work, such as the BoConcept Student Design Competition and the Certificate of Ethical Conduct for Research Involving Humans.