Sethuraman M.

Background

About Sethuraman M.

With over 12 years of experience across Credit Control, Accounts Receivable, Order-to-Cash, and Cash Applications, I specialize in strengthening cash flow, managing credit risk, and enabling business growth at scale. I’ve handled large, complex customer portfolios and thrive in environments where commercial priorities and financial discipline must move together.Currently at Diageo as an Assistant Manager, I manage end-to-end credit control for high-volume on-trade and off-trade accounts. My role spans credit risk assessment, order release decisions, collections and dunning, bad debt reviews, provisioning, and legal escalations. I work closely with Commercial teams to align on strategy, promotions, and new product launches, while ensuring controls, KPIs, and compliance remain strong.I bring a process-driven mindset to finance operations, improving reporting accuracy, resolving EDI/DRS and payment issues, supporting audits, and driving consistency across global stakeholders. My approach balances automation, clear governance, and strong communication to deliver sustainable results.Earlier at Accenture, I built a strong foundation in billing, collections, deductions, and client engagement, shaping my focus on process excellence and continuous improvement.What defines my work is the ability to bridge finance, systems, and people, turning credit control and AR into true business enablers rather than back-office functions.