Setsuko Sasaki

Background

About Setsuko Sasaki

20+ years of experience in B2B marketing and communications, spanning global field marketing, partner marketing, GTM strategy, PR, and integrated marketing across ICT, software, manufacturing, and enterprise solutions - 15+ years of experience in global and regional marketing roles working closely with worldwide, APAC, and Japan teams, bridging global strategy and local execution across multi-language and multi-market environments - 10+ years of experience in ICT and enterprise software marketing, including servers, SMB/Mid-market solutions, enterprise applications (ERP, HR, finance), and design/manufacturing software - 10+ years of experience in field and channel marketing, driving demand generation, pipeline acceleration, and partner-led growth through digital campaigns, events, webinars, and alliance-funded programs - 10+ years of experience in project and program leadership, leading cross-functional and multi-region teams to deliver large-scale marketing programs, virtual events, and localized campaigns on time and within budget - 10+ years of experience in data-driven marketing and performance management, leveraging analytics, reporting, and insights to optimize campaign ROI, improve engagement metrics, and support revenue-focused decision making - 8+ years of experience in PR, brand communications, and media relations, including agency-side leadership roles, executive media training, press strategy, and securing top-tier national and industry media coverage - 8+ years of experience in go-to-market strategy, developing integrated marketing frameworks that directly contributed to revenue growth and sales alignment - 5+ years of experience in global alliance and partner marketing, managing joint marketing initiatives with technology partners such as Intel, AMD, and Microsoft, including funding negotiation, execution governance, and performance optimization