Seva Shaposhnikov

Background

About Seva Shaposhnikov

I'm a product designer based in Amsterdam with 8+ years of experience across edtech, B2C, and B2B SaaS. I help digital products grow through thoughtful UX, data-informed decisions, and fast-paced experimentation. I care deeply about solving real user problems and love driving things forward — proactively, collaboratively, and with a bias for action. My background includes working on growth marketing, monetization, lifecycle journeys, email systems, SEO & CRO, and team leadership. I’m currently part of the Monetization team at Miro, where I help users discover the right paid features at the right time — and make upgrading feel smooth, clear, and genuinely valuable. Before that, I was with the Lifecycle team, shaping Miro’s email design system and running experiments across Activation, Engagement, and Monetization. Some of those campaigns got industry recognition — including a Best Welcome Email award from Really Good Emails (2024) and 2nd place at the Unpacked Awards (2025) for campaign design. I’ve also worked closely with SEO and Website CRO teams to improve the experience for users arriving from search — building strong SEO foundations and increasing conversion through clear, helpful UX. Before Miro, I led product design at Netology, eventually becoming Head of Design. There, I helped grow and mentor the team, set the visual direction across product, marketing, and web, and built internal tools that made life easier for the Marketing team. Alongside my product work, I’ve spent the last 7 years teaching design at Netology, GeekBrains, and Foxford, and mentoring startups through Startup.EdMarket — helping teams identify growth opportunities and put users first.