Severine Geoffroy

Background

About Severine Geoffroy

I am and experienced executive director with almost 24 years' experience in marketing and sales management positions, including 8 years' experience in omnichannel e-commerce retail. I have developed a strategic vision of various BTC food and non-food sectors. I have proven my ability to turn businesses around and transform teams to achieve sustainable, profitable performance in both medium-sized and matrix companies MY MOTIVATION DRIVERS- Providing the vision and leading the transformation of a business unit in a human-sized company with a strong product and service culture- Working in and united team, driven by a real commercial spirit and aligned on ambitious objectives is, for me, a real source of motivation - And above all, what drives me in the transformation process is helping my teams to excel by giving them a vision and bringing out their own motivation driver. MY TRADEMARK- Managing the full P&L of a Business Unit - Understanding the business challenges and consumer expectations in order to find points of differentiation - Business turnaround to regain customer satisfaction, sales growth and profitability - Managing with empathy and insisting on the high standards, focusing my teams on the keys performance drivers. Encouraging them to test and learn - Having and helicopter way of working (strategic vision and focus on execution). EXPERIENCES AND EXPERTISE Business expertise - End-to-end mastery of omnichannel retail issues and businesses - Development of sales category management marketing off and on line strategies - CRM/ SEO/SEA/ Media planning - Innovation products and services, loyalty programmes - Management of supply operations (transport, forecasting) Transformation - Management and transformation of multi-functional teams (up to 70 people, 4 hierarchical levels) in complex environments - Strategic repositioning of brands (products and channels) Environment Experience in both agile fast moving small businesses and large international matrix groups