Shadma Salman

Background

About Shadma Salman

A Dynamic and results-driven Business Analyst with a robust background in product development and strategy. Proven track record of delivering user-centric solutions and driving product growth. Currently leveraging my expertise to help businesses achieve their product goals through top-tier freelancing on platforms like Upwork. Passionate about building products that resonate with users and exceed business objectives. Experience Summary - Successfully managed multiple product lifecycles from conception to launch, ensuring alignment with customer needs and business goals- Led cross-functional teams to deliver innovative features, enhancing user engagement and satisfaction- Utilized data-driven approaches to inform product decisions, resulting in measurable improvements in key performance indicators. Technical & Management Skills - Agile & Scrum methodologies - User Experience (UX) design principles - Data analysis and interpretation - A/B testing and user research - Roadmap planning and prioritization - Stakeholder communication and management Tools & Software - JIRA and Confluence for project management - Figma and Sketch for wireframing and prototyping - Google Analytics for data analytics - SQL for database querying - Mixpanel for User Behavior Tracking Strategies in Problem-Solving - User Retention: Implemented targeted onboarding flows and feature education, resulting in a 15% increase in user retention rates- Market Fit: Conducted competitive analysis and user surveys to refine product positioning, leading to a clearer market fit and a 10% uptick in market share- Feature Prioritization: Developed a prioritization framework based on user feedback, business impact, and technical feasibility, ensuring efficient resource allocation and timely delivery- Stakeholder Alignment: Facilitated regular stakeholder meetings with clear agendas and actionable insights, fostering transparency and collaborative decision-making. Connect With Me I'm always open to discussing product management, emerging technologies, and innovative strategies. Feel free to connect with me for networking, opportunities, or a friendly chat about the future of product development.