Shae James

Background

About Shae James

I’m a strategic marketing leader driving the global vision and execution for Kona Bikes. As Global Marketing Manager, I work with leadership to shape the direction for our brand—balancing long-term growth with day-to-day momentum. I lead everything from high-level strategy and annual planning to creative campaign development, athlete partnerships, and cross-functional team alignment. Whether it’s launching a new product, producing a global content shoot, or making tough calls on budget and priorities—I bring clarity, creativity, and focus to everything we do. I manage the global marketing budget, build strategy decks, and work closely with leadership, sales, and product teams to make sure marketing isn’t just creative—it’s effective. My approach is rooted in storytelling, grounded in strategy, and built to adapt. I believe good marketing creates connection, drives purpose, and reflects the people behind the product.