Shaheer Sha

Background

About Shaheer Sha

With over two decades of experience in the fast-moving consumer goods (FMCG) sector, my expertise lies in overseeing sales supervision and production management. At ZEE STORES, my mission has been to maintain rigorous quality assurance and uphold the company's reputation for excellence. I am dedicated to fostering a culture of safety and efficiency, ensuring our products, from spices to sanitizers, align with our values and customer expectations. In my most recent role as Production and Sales Supervisor, I was instrumental in the launch of Clr Cff Coffee, overseeing the transition from raw materials to a finished product that met our high standards. My responsibilities included brand design, material selection, and ensuring my team adhered to strict hygiene and safety protocols. With skills in B2B marketing, market research, and planning, I contributed to our strategic market positioning and sustained growth.