Shailesh Raut
Chief Smith at Idea Smith
Based in Mumbai, India
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Seniority
Other
Department
Other
Location
Mumbai
Industry
Advertising Services
Company size
9
Contact information
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s•••••••@ideasmith.in.net
Phone
5 credits+91 ••• •••• ••••
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Background
About Shailesh Raut
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. That may still be true. But the case for advertising as a science is surely getting stronger. Big data, new mathematical models, AI, the big change is really here. As a passionate advertiser this challenge is really driving me to deconstruct advertising. Starting out as a design purist, my repertoire today extends to innovative tech, Social Media Campaigns, Digital Advertising, SEO campaigns, UI/UX, film production to the point the medium of the deliverable is no longer relevant. Only the idea matters. Of course with a blend of science. Brands I have worked with over the years include Kotak Mahindra Bank, HDFC Bank, Tata AIG, AU Bank, Yes Bank, Reliance General Insurance, HDFC Life Insurance and more. Been driving award-winning agency - Idea Smith for more than 10 years with a fair share of learnings as an entrepreneur.
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