Shaina Arora

Background

About Shaina Arora

I am a seasoned Digital Marketing Professional with 7 years of experience specializing in Paid Search, Performance Marketing, and Data-Driven Campaigns. My expertise lies in optimizing PPC strategies, audience segmentation, conversion tracking, and leveraging analytics to drive business growth. I have successfully managed multi-industry campaigns, including off-grid products (B2B & B2C), medical education, immigration, construction, and IT, executing full-funnel strategies to improve brand visibility, lead generation, and revenue growth. Key Strengths- Paid Search & Social Advertising – Google Ads, Microsoft Ads, Facebook & LinkedIn PPC - Competitor & Market Analysis – Data-driven strategy refinement - Google Analytics, GA4 & Power BI – Performance reporting & dashboard insights - Conversion Rate Optimization (CRO) – A/B Testing & Landing Page Strategy - Marketing Automation & CRM – Experience with Microsoft Dynamics 365 Customer Insights for audience segmentation & email marketing I believe in continuous learning and innovation, staying ahead with AI-powered campaign strategies and automation tools to maximize results. My ability to align cross-functional teams and drive high-impact digital marketing initiatives has helped businesses achieve exponential growth in traffic and revenue. Let’s connect and discuss how data-driven marketing can transform business growth!