Shalini Sinha

Background

About Shalini Sinha

Hi, I’m Shalini Sinha — a bold storyteller and brand architect at the intersection of retail, strategy, and digital innovation. With a Distinction in MA Strategic Fashion Marketing from the London College of Fashion and hands-on experience across leading fashion and lifestyle brands like Koskii, Lifestyle, and Vastramay, I specialize in blending data-backed insights with creative flair to craft campaigns that don’t just *look* good — they perform. From running ATL activations to managing influencer marketing, PR, and cross-platform social media growth, I thrive on bringing brand stories to life in a way that resonates, engages, and converts. Whether it’s driving a multi-brand promotion or optimizing ROI through performance marketing, I lead with intent, creativity, and impact. Currently steering marketing at Vastramay, I lead a dynamic team driving everything from brand strategy and content production to analytics and paid media. Let’s connect if you’re into bold ideas, beautiful brands, and marketing that moves the needle.