Shane Clarance

Background

About Shane Clarance

I am a marketing professional and consultant with extensive experience in integrated brand marketing campaigns, brand strategy, and communication programs. I emphasize omni-channel brand-building initiatives. I am available for consulting in marketing campaign build and execution, email marketing as well as digital marketing. My strength lies in leveraging data as a key driver for the effective implementation of marketing best practices across channels. • Built efficiencies and omni channel strategy for streamlining communications and marketing processes for consulting clients across industries (Education, Hospitality, Retail etc) • Consulting for Brand building with an emphasis on standardization across brand touch points and experience centres • Managed the marketing function for a fashion category which generated a $140 million revenue • Brand partnership programs with sales growths of up to 48% •Wholesale and DTC marketing (ecommerce on Shopify), Email Marketing (Klaviyo) and Marketing Analytics across international markets (Canada, US, Australia and UK) • Developed content generation efficiencies with cost reductions of up to 50% Software - Klaviyo, Shopify, Hubspot, Nuorder, Constant Contact, Adobe Illustrator, Canva, Trello, Slack Areas of expertise – Integrated marketing campaigns, Content creation and dissemination, Strategic planning and Road map, Brand communication campaigns, New product/season launches, Consumer insights and acquisition, Data analytics, Workplace collaborations, Social & digital avenues, Budget efficiencies. I thrive on problem-solving creativity and the "what if". Learning is another subject I take very seriously, the application of it even more.