Shane Gerard

Background

About Shane Gerard

Media and communications expert offering extensive leadership communications, event management and media relations experience, within the public and private sectors. Create and implement comprehensive communications strategies that shape opinions and position organizations for long-term success. Select Areas of Expertise: Issues Management – Served as a strategist and voice of reason during periods of crisis and controversy. Mitigated the impact of negative press coverage and public scrutiny of volatile City of Toronto issues. Media Relations – Reached diverse audiences by promoting events and programs through multiple channels, including mass media, online and ethnic media. Secured hundreds of feature stories and cultivated high-value media partnerships. Social Media – Leveraged social technology to engage audiences and enhance marketing and communications. Established, managed and grew profiles on multiple social media platforms. Teaching / Mentoring – Take pride in providing the tools and guidance necessary for individuals to learn, network and excel. Served as a Professor at Ryerson University and as an instructor at Humber College. Mentored new Canadians through the Toronto Region Immigrant Employment Council. Leadership – Unite teams around clear action plans and compelling visions of success. Managed high performance workgroups and teams of interns at City of Toronto, Harbourfront Center and Rhythmethod Productions. Events Production – Developed exciting events with corporate, non-profit and artistic clients. Programmed 400+ events with the Downtown Jazz Festival, Harbourfront Centre and at profile Toronto concert venues. Specialties: Media Relations / Issues Management / Public Affairs / Event Programming and Management / Speech Writing / Editing and Writing