Shane Loi

Background

About Shane Loi

A seasoned digital and brand marketing professional with over 7 years of experience, currently serving as Senior Manager, Digital and Brand Marketing at SPORTFIVE. Specialising in social media marketing, content creation, digital strategy and activations, I focus on growing digital presence and increasing media value for high-profile clients. I've led end-to-end social media management, branded campaigns for sponsors, and stakeholder engagement with platforms, influencers, and media outlets. At SPORTFIVE, I've delivered impactful campaigns across major sporting events, including the AFF Championship and SMBC Singapore Open, enabling clients to achieve their marketing objectives. With expertise in overseeing content production and fostering collaboration with agencies and freelancers, I ensure consistent delivery of compelling activations. My results-driven approach aligns with the mission of leveraging sports to enhance brand visibility and audience engagement.