Shane Phillips

Background

About Shane Phillips

A seasoned professional with expertise in managing marketplace solutions, partner relationships, and supply intelligence to drive innovation and business growth. Skilled in fostering partnerships, developing market-leading initiatives, and delivering value to clients and internal stakeholders.Partner Management: Lead vendor relationships (SSPs, Tech, and non-broadcast media) to identify growth opportunities, enhance client value, and implement strategic initiatives. Experienced in partner evaluation, feedback collection, and creating educational resources to support long-term success.Marketplace Solutions: Spearheaded development and adoption of internal curated networks and foundational marketplaces. Adept at aligning solutions with client and market-specific needs, driving investments, and achieving business goals.Supply Intelligence: Drive thought leadership on supply optimization, sustainability, DE & I, and Canadian-owned media. Deliver insights and actionable strategies, ensuring competitive pricing and operational excellence in inventory management.A proven leader in developing strategies that bridge global standards and local market needs, delivering impactful results while fostering collaboration across teams and industry stakeholders. Passionate about leveraging data-driven insights and innovative solutions to elevate organizational performance.