Shane Sutton

Background

About Shane Sutton

Highly experienced and agile executive-level team leader, driven to oversee the creation of impactful content and communication strategies to drive employee and audience engagement, business diversification, brand awareness and revenue growth. Skilled at driving cross-functional team collaboration in complex businesses, to shape compelling narratives for organisations, their brands and people across all platforms, including print, digital and social media. Formally trained journalist and editor who champions the power of identifying or crafting a compelling story and delivering it in an impactful way - whether via a content or communications plan - to the right audience, on the right platform at the right time. Media expert with excellent communication (written, verbal, interpersonal) and stakeholder management skills. Adept at creating and utilising data and insight for brand-promotion (both internal and external), strategy development and reporting against a range of performance metrics. Demonstrated ability to manage a sizeable P&L, meet cost / revenue budgets and pre-empt or respond accordingly to changing internal or external factors. A leader with extensive lived and formally learned people management skills, specialising in building highly engaged teams with a growth mindset, aligned with company values and strategic objectives. Extensive experience leading through significant industry change and digital transformation.