Shankh Chatterjee

Background

About Shankh Chatterjee

With over five years of experience in product design, digital strategy, and user experience, I specialize in crafting impactful solutions for global brands and B2B SaaS products. My expertise lies in leading cross-functional teams, optimizing UX, leveraging data-driven design to drive engagement and business growth and leading production teams for media and content production. At Publicis Sapient, I led the launch of Maggi’s global cooking experience, increasing user retention by 65%, and developed a Gen-AI-powered UX & content strategy for Nescafe’s digital platforms, leading to a 35% MoM increase in user engagement. I also spearheaded a comprehensive accessibility plan for Nescafe’s global website, achieving a 99% compliance score. Previously, at Branch Metrics, I led a strategic ad placement redesign across APAC and EMEA, boosting CTRs by 70%. I have successfully managed multi-member production teams across several time zones, aligning marketing strategies with business objectives to produce and create content for various businesses. My approach is rooted in testing, content production & personalization, and performance-driven enhancements. Proficient in Figma, Adobe Creative Suite, Salesforce Sales Cloud, and Gen AI tools, I thrive in fast-paced, dynamic environments where innovation and collaboration drive success. I am passionate about creating scalable solutions and translating complex brand strategies into seamless digital experiences. Let’s connect and discuss how design can transform business growth!