Shannon Bailey

Background

About Shannon Bailey

My digital marketing journey began during my undergraduate degree at Arizona State University. Since then, I have accumulated 5+ years of experience working agency-side and in-house as an account and project manager. I’ve managed the full life-cycle of campaigns and projects in design, web development, paid media, SEO, marketing operations (SMS/Email), social media, and end-to-end sales. However, I am a relationship-builder at heart. As the main point of contact for each of my clients, building and maintaining strong, collaborative relationships with them was integral to the company’s success. Beyond that, working B2C early on in my career equipped me with community-building experience among customers. My most recent experience also expanded my skills in identifying opportunities, strategizing, and pitching new areas of business. My professional experience molded my digital marketing foundation and sparked a desire for more. At the end of 2024, I graduated summa cum laude from the University of Southern California with a Master of Science in Digital Media Management. In my studies, I focused on understanding the theoretical underpinnings of this industry and exploring emerging practices and trends. This increased knowledge included a deep understanding of business acumen, what makes brands successful, and how they grew to that success through customer acquisition, community building, and retention.